Juliette was first inspired by her grandmother – the embodiment of Parisian chic. Beautiful, and always dressed simply, but very elegantly, she was the quintessential Parisian woman according to Juliette.

“Utterly elegant, quite simple, beautiful and refined without ever overdoing it. She took me to the theatre and to dance performances, introduced me to fashion, showed me how to look my best, and taught me to recognise quality materials. I am sensitive to the way fabric hangs, and I like the clothes I design to be comfortable and to move with the body.”

Long before the brand was born, Juliette’s career had taken off during her first internship with Cartier in New York. She then worked for renowned luxury jewelry and watch brands (Dinh Van, Poiray, Van Cleef & Arpels, Vacheron Constantin). Working with these prestigious brands with strong company cultures provided her with a sense of detail and luxury. In 2016, she decided to launch her own fashion brand.

When she started working, Juliette could not find the perfect outfit, so she designed it. First came the interpretation of her all-time favorite, and now her signature outfit, the jumpsuit.

Then came dresses, skirts, trousers, playsuits, tops, jewellery and sandals. Being a working mother of 2, she knows exactly what it means to juggle a busy schedule. This is why she started designing clothes for all the women like her, who are trying to do, be and feel their best in their multifaceted, everyday life.

JULIETTE C started in Singapore in 2016, with a collection of sophisticated basics with that Parisian ‘je ne sais quoi’. In 2020, Juliette relocated to Shanghai, China, seizing the opportunity to introduce her brand to a new market.

The free-spirited, joyful and well-travelled designer draws on her experiences around the world to infuse her collections with diverse influences and palpable emotion, creating clothes that tell a story, while preserving the Parisian soul of the brand and respecting our environment — Ecoconsciousness is at the heart of every collection Juliette creates.